> ## Documentation Index
> Fetch the complete documentation index at: https://docs.echod.ai/llms.txt
> Use this file to discover all available pages before exploring further.

# Brand profile

> The brand details Echod uses to recognize you in AI answers and to suggest what to track.

Your brand profile tells Echod who you are. It is filled in during setup from web research, and you can review it at any time in **Project Settings > Project**.

![Project Settings, Project tab with the Brand Details fields](https://mintcdn.com/sherpas-design/qmEl5MUhXLHMeD6J/images/setup/brand-details.png?fit=max\&auto=format\&n=qmEl5MUhXLHMeD6J\&q=85\&s=373cbf2ea08f215ae9a394ce3ac59db5)

## Brand details

| Field | What it is used for |
| - | - |
| **Brand Name** | The name Echod looks for in every answer. Small spelling variations are matched too. |
| **Website URL** | Your domain. Echod uses it to recognize your pages among the sources of an answer, including subdomains. |
| **Language Market** | The language your topics and prompts are written in. Set when the project is created and cannot be changed afterwards. |
| **Industry** | Context for the suggestions Echod makes. |
| **Business model** | **Own brand**, **Retailer**, **Marketplace** or **Service provider**. Describes how you sell, as context for suggestions. |
| **Brand Description** | A short summary of what you do. |
| **Brand Identity** | Up to 10 words that describe your positioning, such as "affordable" or "enterprise-grade". |
| **Products and Services** | Up to 15 tags for what you offer. |

Change any field and click save. If you leave the tab with unsaved changes, Echod asks before discarding them.

## Why the profile matters

* **Detection**: Echod counts a mention only when an answer names your brand. If AI platforms usually refer to you by a shorter or different name, set **Brand Name** to that version.
* **Source matching**: [Citation Rate](https://docs.echod.ai/metrics/citation-rate.md) and the **You** label on the [Citations](https://docs.echod.ai/analyze/citations.md) page rely on your website URL. If your content lives on a different domain, those pages are not counted as yours.
* **Suggestions**: **AI Suggest** for topics, prompts and competitors draws on your description, industry, identity and products. A precise profile produces sharper suggestions.

## Choosing the language market

Each project tracks one language. Pick the language your buyers use when they ask AI assistants, which is not always the language of your website.

To track another language, create a separate project for it. See [Projects](https://docs.echod.ai/account/projects.md).

> [!WARNING]
>
> The language market cannot be changed after the project is created. Prompts written in one language and answers in another would not produce comparable numbers.

## Crawl schedule and project status

The same tab shows two more cards:

* **Crawl Schedule**: how often the project is crawled. Every current plan crawls daily.
* **Project Status**: **Pause Project** stops all crawls for the project while keeping its data. **Resume Project** starts them again. See [Projects](https://docs.echod.ai/account/projects.md#pause-and-resume-a-project).


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