Visibility and competitors
- “How visible is our brand across AI platforms in the last 30 days, and which competitors are ahead of us?”
- “Which AI platform mentions our brand most, and which least?”
- “Which competitor is mentioned first most often in AI answers?”
- “How do we compare against [competitor name]?”
Topics and gaps
- “Which topics have high competitor visibility but low visibility for us?”
- “Which topics rose and which fell compared to the previous period?”
- “For our weakest topic, which brands dominate it and which domains do the answers cite?”
Sources and citations
- “Which domains get cited most for our prompts, and where are we missing?”
- “Which of our own pages get cited by AI platforms, and for which prompts?”
- “Which cited domains have appeared for the first time this month?”
Shopping
- “How often do AI answers show our products as product cards, and how often are we the first card?”
- “Which of our products are losing visibility in AI shopping results, and whose products appear instead?”
- “Which merchants do AI answers link for our products?”
- “Which catalog products have never been shown in an AI answer?”
AI answers
- “Show me a recent AI answer for our weakest prompt, with the brands and sources it names.”
- “Pull three answers where [competitor name] is mentioned before us and summarize why.”
Monitoring workflows
Combine questions into a routine, or let a ready-made prompt do it in one step:- Monday briefing: “Run the Echod weekly pulse” - this week against last, competitor moves, the topics that rose and fell.
- Product check: “Run the Echod product scorecard” - your products in AI shopping results and one weak product in depth.
- Launch check: “Run the Echod campaign tracker for our launch on [date]” - before and after, within the last 90 days.
- Quarterly prompt review: “Run the Echod prompt grader” - grades your prompt set and names the top three fixes.
Tips for better answers
- Name the period: “in the last 30 days” beats “recently”.
- Name the platform or region when you care about one: “on Perplexity”, “in Germany”.
- Ask the assistant to show the answers behind a number when something looks off;
echod_get_chatreturns the full text with brands and sources.