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Any project can answer these from its first published crawl. Copy one into your assistant, or use them as a starting point for your own questions.

Visibility and competitors

  • “How visible is our brand across AI platforms in the last 30 days, and which competitors are ahead of us?”
  • “Which AI platform mentions our brand most, and which least?”
  • “Which competitor is mentioned first most often in AI answers?”
  • “How do we compare against [competitor name]?”

Topics and gaps

  • “Which topics have high competitor visibility but low visibility for us?”
  • “Which topics rose and which fell compared to the previous period?”
  • “For our weakest topic, which brands dominate it and which domains do the answers cite?”

Sources and citations

  • “Which domains get cited most for our prompts, and where are we missing?”
  • “Which of our own pages get cited by AI platforms, and for which prompts?”
  • “Which cited domains have appeared for the first time this month?”

Shopping

  • “How often do AI answers show our products as product cards, and how often are we the first card?”
  • “Which of our products are losing visibility in AI shopping results, and whose products appear instead?”
  • “Which merchants do AI answers link for our products?”
  • “Which catalog products have never been shown in an AI answer?”

AI answers

  • “Show me a recent AI answer for our weakest prompt, with the brands and sources it names.”
  • “Pull three answers where [competitor name] is mentioned before us and summarize why.”

Monitoring workflows

Combine questions into a routine, or let a ready-made prompt do it in one step:
  • Monday briefing: “Run the Echod weekly pulse” - this week against last, competitor moves, the topics that rose and fell.
  • Product check: “Run the Echod product scorecard” - your products in AI shopping results and one weak product in depth.
  • Launch check: “Run the Echod campaign tracker for our launch on [date]” - before and after, within the last 90 days.
  • Quarterly prompt review: “Run the Echod prompt grader” - grades your prompt set and names the top three fixes.

Tips for better answers

  • Name the period: “in the last 30 days” beats “recently”.
  • Name the platform or region when you care about one: “on Perplexity”, “in Germany”.
  • Ask the assistant to show the answers behind a number when something looks off; echod_get_chat returns the full text with brands and sources.