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Share of Voice (SOV) shows how much of the conversation belongs to you. Where Visibility asks “are we in the answer?”, Share of Voice asks “how much of the answer is about us compared with everyone else?”

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How it is calculated

Unlike Visibility, Share of Voice counts every time a brand is named. An answer that names you three times adds three mentions. “All brands” means every brand the answers named: your brand, your tracked competitors, and the other brands Echod discovered on its own. Leaving untracked brands out would overstate your share, so they always count.

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Example

Across the last 30 days, the answers to your prompts contain 400 brand mentions in total. 60 of them are your brand, 100 are your main competitor, and the remaining 240 are spread across other brands.

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Where you see it

  • Dashboard: the SOV row in the Score breakdown, with its change against the previous period.
  • Topic and prompt detail pages: a Share of Voice donut chart showing each tracked brand plus an Others slice for everything else.
  • Top Brands tables: the SOV column on topic and prompt detail pages.
Share of Voice donut chart on a topic detail page with an Others slice

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Visibility versus Share of Voice

The two often move together, but not always:
  • High Visibility, low SOV: you are named often, but answers list many brands. You are one option among many.
  • Low Visibility, high SOV: you appear in few answers, but when you do, you dominate them. Typical for a strong niche brand.
  • SOV falling while Visibility holds: new brands are entering the answers. Check Settings > Competitors > Discovered for newcomers.

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Put it to work

  • A large Others slice means the market in AI answers is fragmented. Look at which discovered brands make it up; some may deserve to be tracked as competitors.
  • If one competitor’s share is growing, open the prompts where they gained and compare the sources those answers cite with the ones that cite you.