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Shopping metrics are calculated from shopping chats: answers that included product cards. Answers without product cards are not part of these numbers, except in Chats with products.

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Chats with products

The share of all answers that included product cards.
This tells you how much of your prompt set triggers shopping results at all. A low number usually means your prompts are mostly informational.

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Visibility

The share of shopping chats that showed the product (or, for a brand, at least one of its products).
Example: 80 answers in the period showed product cards. Your trail shoe appeared in 20 of them, so its visibility is 25%.

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Win rate

How often the product was the first card in the carousel, out of the times it was shown with a position.
Example: your trail shoe appeared 20 times and was the first card 5 times, a 25% win rate. The first card gets the most attention, so win rate is the closest shopping equivalent of being recommended first.

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Position

The product’s average place in the carousel across its appearances. #1 is best; lower is better.

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Reading them together